Design was only the beginning.
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My career has never existed within one narrow corner of the design industry.

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Before founding FOS Collective, I deliberately built experience across interior design, architecture, construction, manufacturing, project delivery and business. I wanted to understand not only how a space was conceived, but how it was documented, manufactured, communicated, built and ultimately experienced. That journey has taken me through commercial, hospitality, co-living, retail, residential, education and media environments. It has included nationwide showroom programs, Australia’s first co-living development, work connected to Crown Sydney, Metro Martin Place, Mercure Hotels, The Block, Reno Rumble and Deadline Designs, among many others.

My project experience has also extended into manufacturing, production, supplier coordination and the realities of taking a design from an early idea through to execution.

Eventually, I founded FOS Collective and built it into a nationally recognised, award-winning design business. But the most important lesson I took from this chapter is that successful design depends on far more than talent. It depends on communication, leadership, commercial understanding, collaboration, emotional intelligence and the ability to make clear decisions when the stakes are high.

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That belief now sits behind everything I do.